MARK TOOLE

Client Relationship Copywriter

“It just doesn’t sound like me…”

The relationship you’ve built with your audience is valuable.

They like you, they trust you, and when your emails hit their inbox, they feel like they know you, even if they’ve never spoken to you directly.

They read your emails because you write them.

They know your voice, your style, how you communicate.

And they know immediately, almost instinctively, when that voice abruptly changes.

“That doesn’t sound like him.”

“She would never say something like this!”

Sure sign that an awkward sales pitch is coming.

Conventional copywriters don’t ever think about this.

They have their standard “copy voice” that they write in, and they use it for everything.

For some industries, for some products, that’s fine.

And some of these people are very talented. They’re good writers, they know how to press all the right buttons, and they’re relentless in their pursuit of more sales.

But when you read their copy… it sounds like copy.

From the first line, it’s clear…

Someone else wrote this.

If you can see it, so can your subscribers.

Even when they can’t put their finger on exactly what’s happening, they feel that something’s not right.

It feels awkward and forced because it is.

In the short term, it may bring in more sales, but essentially you’re putting everything you’ve built at risk for a quick buck.

Not good, not sustainable.

There has to be a better way.

Your voice, amplified

It’s weird the first time you see it…

“It sounds just like me, but I don’t remember writing this.”

That’s the job of a good copywriter.

To capture your voice, the essence of your communication style, add in powerful persuasion and storytelling, and lead your readers, naturally and effortlessly, to the next step in their journey with your business.

It sounds like you, because it is you.

A better, more persuasive you.

What’s the secret?

It isn’t a formula or a template.

You can’t learn this in an online course.

I’m talking about the ability to put yourself in the other person’s shoes. To see things from their perspective.

To understand their fears and pain points and concerns and desires. What keeps them up at night.

To make them understand that you understand, and that you’ve got the solution to their problems.

And to do it in a totally authentic and relatable way.

Without this, all the “persuasion” in the world is useless.

In fact, we have already a word for this phenomenon of brute force persuasion “techniques” without connection…

SPAM.

It feels sleazy because it is.

“This guy just wants to sell me something!”

BINGO.

The relationship isn’t there.

The power of client relationships

There’s that word again.

Relationship.

Whether you work with clients directly, or whether you have a 200,000+ strong email list of people you’ve never personally met, relationships matter more than you may think.

People don’t do business with companies, they do business with people.

If they feel like they’re being taken advantage of, if they’re “just a number,” the sale, and the relationship, is as good as dead.

But when the relationship is strong, when people feel understood and valued, selling them the right product becomes almost effortless.

“Of course I’ll buy this, it just makes sense.”

The best of both worlds

Maybe all this talk of relationships is starting to sound a bit mushy.

Your customers are important to you, sure, but you’ve also got a business to run.

You aren’t here just to cater to people’s feelings, you’re here to make money.

Maybe not at any cost, you’re not a spammer, and it’s just bad business to burn out your list unnecessarily.

But you absolutely want to make more money serving your audience.

I can help.

I’ve worked in financial publishing, real estate, crypto, personal development, financial publishing, and more.

I’ve written as a chess geek entrepreneur, world class investors, at least 2 separate world travelling crypto millionaires, elite special forces operators, and even a brief stint as a trained ninja. (Seriously.)

I’ve seen what can happen when you get this stuff right, and I’ve seen the fallout when you don’t.

I understand, more than most people, the importance of keeping things authentic, even when selling, and I’ve got the results to prove it.

So if you’ve read this far, and you’re nodding your head in agreement with what I’ve said…

The next step is clear.

Send me a message and tell me about your business and your list.

If it seems like a good fit, we’ll get together on a Zoom call to discuss all the details of how I can help you avoid coming across as a sleazy scammer, keep your subscribers happy, and make more money in your business.

You really can have the best of both worlds.